Seminar information
| Dates | 2 October 2024 |
|---|---|
| Time | 4 pm - 5 pm |
| Delivery | Online seminar and Q&A |
| Related disciplines | Marketing Communication, Advertising, Marketing |
About the seminar
In today’s rapidly changing and unpredictable market landscape, traditional approaches to campaign planning are no longer enough. This seminar, "Campaign Planning in the Contemporary World", is designed specifically for students eager to understand the latest trends, tools, and strategies in marketing. Through engaging discussions, real-world case studies, and expert insights, students will explore how digital transformation, data analytics, and shifts in consumer behaviour are reshaping how campaigns are planned and executed. This seminar aims to equip future marketers with the skills and knowledge needed to create agile, impactful campaigns that resonate with target audiences. Whether you're studying marketing, business, advertising or a related field, this seminar offers a valuable opportunity to learn how to navigate the complexities of modern campaign planning and prepare for a successful career in an ever-changing world.
Seminar presenter
Learn from industry experts
Shara Ranasinghe
Lecturer and Program Core Coordinator (PCC) of Communication and Media
Shara has been teaching for over 10 years in Advertising, Communication, PR, Marketing Communication, Media, Events, and Marketing Management. Before teaching, she worked in the Marketing & Advertising industry as an Account (Brand) Manager and Strategist. Has managed multinational brands and several other local Sri Lankan brands from different industries.
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Contact us
Email us for more information about Global Seminar Series by Faculty of Arts and Design.
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UC acknowledges the Ngunnawal people, traditional custodians of the lands where Bruce campus is situated. We wish to acknowledge and respect their continuing culture and the contribution they make to the life of Canberra and the region. We also acknowledge all other First Nations Peoples on whose lands we gather.