Everyone is an amateur media producer thanks to mobile technology. Now more than ever, professional communicators need the technical know-how and creative skills to produce industry-standard media content. You also need to understand your role as digital media producers in the digital economy, and in media ecologies more broadly. In this unit we equip you with the fundamental skills of professional media production - from image capture, to composition and framing, to editing and beyond. The focus here is on visual storytelling for professional communication purposes: on making compelling communication through image and sound. You work with multiple media platforms to create narratives, whilst building skills in digital media production, and contributing to your communication portfolio. Your also learn to interrogate the complex media environment in which you will operate.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Develop a fundamental critical ethical understanding of the media environment in which professional communicators operate;
2. Demonstrate an understanding of the basic principles of visual and aural storytelling for the communication industry;
3. Develop foundational skills in digital media production for multiple platforms and diverse audiences; and
4. Work individually and in teams to produce and deliver digital media content.

Graduate attributes

1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - take pride in their professional and personal integrity
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - evaluate and adopt new technology

Prerequisites

None.

Corequisites

None.

Incompatible units

None.

Equivalent units

None.

Assumed knowledge

None.