Required texts

4a        Lists of required texts/readings

Prescribed Text:

Czinkota, M., Ronkainen, I. & Cui, A. (2023). International Marketing (11^th Edition). Cengage Learning.

Course page Link

Here is the course page link for 11182 International Marketing:

Recommended texts/readings

Czinkota, M., Ronkainen, I., Sutton-Brady, C., Beal, T. & Stegemann, N. (2018). International Marketing, Asia- Pacific, 4e, (2018). Cengage Learning

Cateora, P., Gilly, M. & Graham, J. and Money, R. (2016). International Marketing (17^th Edition). McGraw Hill Education.

Fletcher, R. & Heather, C. (2017). International Marketing: An Asia-Pacific Perspective (7^th Edition). Pearson.

Ghauri, P and Cateora, P. (2014). International Marketing (4^th Edition). McGrow Hill Education.

Some useful journals include:

Optional reading materials/articles:

4b        Materials and equipment

N/A

4c         Unit website

To find your unit site online, login to using your student ID.

Submission of assessment items

Special assessment requirements

5c         Special assessment requirements

Students who get 50% or more will pass the unit.

Supplementary assessment

5d        Supplementary assessment

Supplementary assessment will be available to those students with a final mark of 45-49%, but only if this is their final semester and they have failed no other unit in the semester.

5e         Academic Integrity

Students have a responsibility to uphold University standards on ethical scholarship.  Good scholarship involves building on the work of others and use of others work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices which contravene academic values.

5f         Text-matching software

Text matching software may be used to detect plagiarism.

5.2       Special consideration

For examinations administered by the Examinations Office see the . 

The says:

3.14 Special consideration is consideration given to students whose performance in a unit may be affected by unavoidable and adverse circumstances. Special consideration will normally result in extensions of time for submission of assessment items (see Assessment Procedures) or deferred examinations (see the Deferred Examination Policy).

The relevant provision is 3.14 in the :

3.14 Applications for an extension to the due date for submission of an assessment item on the grounds of illness or other unavoidable and verifiable personal circumstances (that is, special consideration) should be submitted according to the procedures described in the unit outline for the relevant unit. For advice on documentary evidence to support applications for extensions, please refer to the Assessment Guide that supports these procedures.

Students should apply for extensions before the due submission date, and are advised to do so as early as possible. Applications after the due submission date may be considered only in exceptional circumstances.

5.3       Applying for Special consideration

If for any reason you are unable to do an assignment by the due date you must submit, to the unit convener, a request for an extension in writing before the due date (unless impossible) setting out in detail the genuine reason for requesting the extension.  If there is a medical or counselling reason for the extension request it must be accompanied by a medical or counselling certificate which clearly states:

• that you were unfit to complete the assignment;
• the date of the medical or counselling consultation; and
• the period for which you were / are / will be unfit to complete the assignment.

Evidence from UC AccessAbility, the Academic Skills Centre, the student counselling service or a Doctor may be helpful in seeking special consideration. However, it is only the unit convener who can grant an extension.

Refer to the

5.4       Due dates for assessment

All assignments are required to be submitted by the due date. 

There is no requirement for unit conveners to mark assignments that are submitted late. In particular, small assignments that are tied to specific parts of the unit delivery such as reflective journals or weekly contributions are part of formative assessment and due dates cannot be extended without harming the value of this form of assessment to others in the unit. All assignments are required to be submitted by the due date.  Assignments that are submitted late and do not have an acceptable reason will incur a penalty of 5 marks per day.

Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.

Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.

UC students have to complete the annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).

UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.

Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and 91Porn (Student Conduct) Rules 2023. For further advice, visit Study Skills.

Participation requirements

6c         Attendance requirements

It is highly recommended that students attend all classes and actively participate in the discussion.

Required IT skills

6e         Required IT skills

Students are expected to have sufficient word processing skills to enable them to submit work for assessment in accordance with the specified requirements, and to be able to access and use the Internet for research purposes, including the Library's databases.  The Library provides training throughout the semester in the use of its on-line resources. 

Work placement, internships or practicums

6g        Work Integrated Learning

Work Integrated Learning will be encouraged

Student have the options to take international marketing project from existing industry or initiate a new business marketing plan.

Additional information

NA

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