Increasingly, we have unlimited access to information on tourism destinations and events worldwide. Surprisingly, most travel decisions are made by people who have never seen or been to the place or event they're travelling to. This makes communication and marketing, from interpersonal to interorganisational, crucial to the sustainability of the tourism and events industries. An emerging 'advancement in communication' that all businesses will need to address is AI. To equip you to be successful in tourism and event communications, this unit introduces you to communication and marketing theories, practical skills and techniques to address real-world problems through innovative, relevant and ethical solutions. Communication may be through many forms including interpersonal, websites, social media, magazines, and media releases, across a range of contexts such as networking, business-as-usual, new product launches, and crisis communication.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Identify relevant communication theories used in various marketing cases/situations;
2. Critique and reflect upon the relevance of communication and marketing theories as applied to real-word interpersonal and interorganisational communication and marketing situations; and
3. Apply critical and creative thinking to contemporary communications in tourism and events.

Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - apply their knowledge to working with Indigenous Australians in socially just ways

Prerequisites

Students must have completed 12 credit points of study.

Corequisites

None.

Incompatible units

None.

Equivalent units

8731 Tourism and Communication

Assumed knowledge

None.