This unit equips students with the fundamental knowledge and skills for developing, planning, and implementing strategic communication campaigns in today's rapidly changing communication environment.

It introduces students to both theoretical and practical concepts and frameworks that guide strategic communication research and practice. Particular emphasis will be placed on developing a global perspective and applying critical thinking skills, as well as an evidence-based approach to real-world problems in the context of strategic communication.

Learning outcomes

Upon successful completion of this unit, students will be able to:
1. Engage diverse stakeholders strategically using knowledge and communication skills;
2. Create a global strategic communication campaign plan;
3. Develop, expand, and reflect on a multicultural and global perspective; and
4. Critically synthesise relevant knowledge and apply research skills to real-world issues.

Graduate attributes

1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development

Prerequisites

None.

Corequisites

None.

Incompatible units

None.

Equivalent units

9115 Strategic Communication Planning PG

Assumed knowledge

None.